Get your free Message Map template
Download the go-to template trusted by B2B tech companies and consulting firms.Align your teams and anchor your GTM communication around one source of truth.Never have prospects ask: What exactly do you do again?And give your marketing efforts a real foundation
And no, this is not just another five-page fluffy branding deck.The Message Map Template is the glue that connects our your positioning and sales & marketing efforts together. It is:Strategic by design, built on frameworks used by top B2B marketing teams.It covers your ICP, JBTD, positioning, messaging templates, and more.Built for real decisions. Whether you're refining a launch narrative or overhauling your website, this helps you get clarity fast.We’ve used this exact structure to help companies clarify their positioning & messaging, scale content, and improve win rates.
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Trusted by companies like nxzen, You.com, and many more.
My name is Defne, and I run Laurel Leaf a [content marketing agency for B2B tech companies and consulting firms. (laurelleaf.co). We help companies built trust, authority, and demand in complex industries.I've got over 10 years of marketing experience under my belt...And most marketing teams are in a hurry to meet pipeline goals. So churn out content before locking in the fundamentals.But to make your campaigns more effective (and meet those pipeline targets), your Message Map needs to be the first step.
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Check your inbox (and spam folder — just in case) for a link to download the template.
Here’s how to get the most out of your Message Map:
✅ Block 30–45 minutes with your team or founder✅ Work through each section — don’t worry about perfect answers✅ Use it as your north star for campaigns, content, and sales & marketing alignmentThis is the same structure we’ve used to help SaaS and AI startups clarify their message, launch a website that resonates with customers, and kick off marketing campaigns.
Want us to bring your Message Map to life?
Book a 30-minute call to unpack what’s really holding your messaging or content back — and explore how we can help.Don't worry. This won't be a sales pitch. We see this more as a a deep-dive to hear about your goals and challenges.In 30 minutes, we’ll help you:✅ Identify your core challenges
✅ Surface any existing disconnects in your current messaging
✅ Get a clearer picture of what needs fixing — and where to focus next
✅ Explore whether we’re the right fit to helpThis call is perfect if you’re:A marketing lead or founder who needs to align your brand, product, and contentLaunching or scaling a website, product, or campaignAnd you're tired of messaging that sounds okay… but isn’t getting results
My name is Defne, and I have helped over 100+ brands create amazing impressions on their customers.Right now: I help companies build out content programs that build thought leadership, enable sales, and drive demand.The #1 thing most companies skip is their Message Map. And that's why 99% of marketing efforts fall flat.We step in, build their Message Map, and then create content that works.
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