Nail your positioning & resonate with your ICP immediately
In just 24-48 hours you'll get a hero section that makes your positioning crystal-clear to your ICP. Get on their radar, build trust, and increase your chances of driving demos or signups.You'll receive:- A hero section that spells out exactly who you are, what you do, and what you do differently- Messaging that stands out and connects with your ICP from the first sentence onwards
- And clear path for higher conversion rates and more interest from those who matter most to your business.
FYI: This headline will be based on what I can tell about your brand from your website right now. While it’s not based on a full discovery session, it’s designed to provide instant clarity and massive impact.
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Submit your name, email, and URL to get your free hero section now
Trusted by startups like Gigable, WorkFlex, and Fifth Dimension AI. And big names like Google, GetYourGuide, and Typeform.

My name is Defne, and I help startups scale on their OWN terms. Without having to rely on that next funding round. How? By building out Message Maps that help you go to market on any channel—and then building out the plans to execute on our strategies.I've got over 10 years of marketing experience under my belt...And most brands are sweeping positioning and messaging work under the rug, only to find that they can't grow the way they need to.That's why I always say: To make your content 1000x more effective, you can't skip out on that.
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Congrats! Your new hero section is on its way.
You’re just 24-48 hours away from seeing how a single, optimized hero section can help you make a better first impressionThere's just one more thing...
A great hero section is just the beginning.
To truly craft a great one, I need to know a lot more about your company—your goals, your audience, and your positioning.And here’s another secret: Just fixing your hero isn’t always enough to move the needle for your company. That depends on how well everything else works together. The rest of your messaging across your website, your ads, your social content, and even your sales decks.Everything needs to be consistent.If you want a marketing strategy that actually grabs attention, builds trust, and drives conversions, here’s how we can help:
1. Develop the right positioning strategy: It doesn’t matter how great your product or service is—if you’re not positioning it in the right way at the right time, your business will struggle to stand out. I’ll help you identify where you fit in your market and how to communicate that clearly.2. Build a message map: Positioning tells us where you stand; messaging shows us what to talk about. Together, we’ll craft the right narrative to connect with your audience and keep your GTM aligned across every touchpoint.3. Fix your website More likely than not, your prospects are gonna land on your website. We'll make sure yours directly reflects your positioning, communicates your messaging, and guides prospects to where they need to go.4. Generate and capture demand When your website's ready to go, you've got to go where your audience hangs out and start sending out the right message to them. Your Message Map will help you create a strategy there. We'll also make sure to close them by getting your sales materials in shape to be a natural progression of your prospect's journey. That way, attracting and closing customers becomes second nature.
Schedule your free strategy call
What your call includes:Questions about your business: This isn’t a cookie-cutter conversation. I’ll ask all I can related to your goals, audience, and market landscape.Understanding your goals: I’ll get an understanding of where you're at now and where you'd like to be in your business.A strategy to move you forward During our call, I'll take in everything I can to recommend the right solution based on your needs. You'll walk away with an understanding of what next steps are most relevant for you right now.

My name is Defne, and I have helped over 100+ brands create amazing impressions on their customers.Right now: I help startups scale on their own terms. Without having to rely on that next funding round. How? Through content marketing strategies rooted in product marketing fundamentals.Right now: My clients work with me to get a blueprint for their content marketing efforts. From strategy to set up to production and optimization.(And yes, we do it for you. Why work harder than you need to? And why should you??)
I've worked with
