Get a free messaging and copy audit
In just 24-48 hours you'll get a homepage audit covering your positioning, messaging, and copy.We'll show you where you're getting it right along with tips and techniques to:- Clarify your unique value proposition in a way that resonates with customers- Tell a stronger, more clear story through your website structure and narrative- Improve your chances of increasing engagement rates, time spent on page, and conversions
FYI: This audit will be based on what we can tell about your brand from your website right now. While it’s not based on a full discovery session or a deep dive into your ICP, it’s designed to provide instant clarity and impact.
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Submit your name, email, and URL to get your free audit now.
Trusted by startups like Gigable, WorkFlex, and Fifth Dimension AI. And big names like Google, GetYourGuide, and Typeform.

My name is Defne, and I help startups scale on their OWN terms. Without having to rely on that next funding round. How? By building out Message Maps that help you go to market on any channel—and then building out the plans to execute on our strategies.I've got over 10 years of marketing experience under my belt...And most brands are sweeping positioning and messaging work under the rug, only to find that they can't grow the way they need to.That's why I always say: To make your content 1000x more effective, you can't skip out on that.
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Congrats! Your audit is on its way.
You’re just 24-48 hours away from seeing how your homepage can help you make a stronger impression. Not just for your customers, but for the sake of your own business too.There's just one more thing...
A homepage audit is just the beginning.
To make it the most effective, I need to know a lot more about your company—your goals, your audience, and your offer.And here’s the thing: You can apply the tips in this audit. Or have us do it for you.If you want a website and a marketing strategy that actually grabs attention, builds trust, and drives conversions, here’s how we can help:
1. Develop the right positioning strategy: It doesn’t matter how great your product or service is—if you’re not positioning it in the right way at the right time, your business will struggle to stand out. I’ll help you identify where you fit in your market and how to communicate that clearly.2. Build a message map: Positioning tells us where you stand; messaging shows us what to talk about. Together, we’ll craft the right narrative to connect with your audience and keep your GTM aligned across every touchpoint.3. Fix your website More likely than not, your prospects are gonna land on your website. We'll make sure yours directly reflects your positioning, communicates your messaging, and guides prospects to where they need to go.4. Generate and capture demand When your website's ready to go, you've got to go where your audience hangs out and start sending out the right message to them. Your Message Map will help you create a strategy there. We'll also make sure to close them by getting your sales materials in shape to be a natural progression of your prospect's journey. That way, attracting and closing customers becomes second nature.
Schedule your free strategy call
What your call includes:Questions about your business: This isn’t a cookie-cutter conversation. I’ll ask all I can related to your goals, audience, and market landscape.Understanding your goals: I’ll get an understanding of where you're at now and where you'd like to be in your business.A strategy to move you forward During our call, I'll take in everything I can to recommend the right solution based on your needs. You'll walk away with an understanding of what next steps are most relevant for you right now.

My name is Defne, and I have helped over 100+ brands create amazing impressions on their customers.Right now: I help startups scale on their own terms. Without having to rely on that next funding round. How? Through content marketing strategies rooted in product marketing fundamentals.Right now: My clients work with me to get a blueprint for their content marketing efforts. From strategy to set up to production and optimization.(And yes, we do it for you. Why work harder than you need to? And why should you??)
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