Get your free Message Map template

Download the go-to template trusted SaaS and AI startups.Map out your:-ICP & customer buying team
-JBTD, emotional triggers and phrases
- Your customer's core problems
- Your POV and your differentiation.
You'll also get slides on: sticky phrases used by your customers, feature and segment-specific messagingNever have prospects ask: What exactly do you do again?Align your teams and anchor your GTM strategy around one source of truth.

And no, this is not just another five-page fluffy branding deck.The Message Map Template is the glue that connects our your positioning and sales & marketing efforts together. It is:Strategic by design, built on frameworks used by top B2B marketing teams.Deep enough for positioning, simple enough to share. Bring your CEO, sales lead, and agencies into the same conversation.Built for real decisions. Whether you're refining a launch narrative or overhauling your website, this helps you get clarity fast.We’ve used this exact structure to help Seed to Series B startups clarify their messaging, scale content, and increase demo conversion rates.

Fill in your details and you'll receive an email with a download link immediately.

Trusted by startups like You.com, Autoblocks AI, Momentum Health, and others

My name is Defne, and I run Laurel Leaf a strategic content marketing agency for B2B SaaS and AI. How? By building out Message Maps that help you with your GTM strategy—and then create content to help you execute on it.I've got over 10 years of marketing experience under my belt...And most startups are in a hurry to meet pipeline goals. So they tend to rush or overlook this key part of their GTM strategy.But to make your strategy more effective (and meet those pipeline targets), your Message Map needs to be the first step.

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Congrats! Your Message Map is on its way.

Check your inbox (and spam folder — just in case) for a link to download the template.

Now what?

Here’s how to get the most out of your Message Map:✅ Block 30–45 minutes with your team or founder✅ Work through each section — don’t worry about perfect answers✅ Use it as your north star for campaigns, content, and sales & marketing alignmentThis is the same structure we’ve used to help SaaS and AI startups clarify their message and kickstart their GTM strategy.

📩 Want help filling it out?We offer messaging sprints that turn this template into a ready-to-use narrative—complete with website copy, campaign angles, and content ideas.We also support startups with ongoing content from marketing campaigns to sales enablement.Book a strategy call if you're interested.

Schedule your free strategy call

Book a 30-minute clarity call to unpack what’s really holding your messaging, content, or GTM efforts back — and explore how we can help.This isn’t a sales pitch. It’s a strategic deep-dive.In 30 minutes, we’ll help you:✅ Identify the core challenges in your current messaging or marketing
✅ Surface disconnects between your brand, product, and growth strategy
✅ Get a clearer picture of what needs fixing — and where to focus next
✅ Explore whether we’re the right fit to help
This call is perfect if you’re:A marketing lead or founder who needs to align your brand, product, and contentLaunching or scaling a website, product, or campaignTired of messaging that sounds okay… but isn’t getting results

My name is Defne, and I have helped over 100+ brands create amazing impressions on their customers.Right now: I help startups scale on their own terms. How? Through content marketing strategies rooted in product marketing fundamentals.Right now: My clients work with me to get a blueprint for their content marketing efforts and turn that blueprint into content that works.(And yes, we do it for you. Why work harder than you need to? And why should you??)

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